Little Minxes
We have put together two mini lookbooks for insertion into Minx shoe boxes, as well as inserts into the Minx Goody Bags. The initial campaign ‘High Tea in Heels’ was a huge success, with many retailers organizing high tea themed events to launch the new season range. Hot on the heels of the ’High Tea’ summer campaign (see below) the theme for winter is ‘Over the Top’, and showcases a carnival of colour. The Minx Girls are still featured, but footwear is very much the hero of this edition.
Deliverables // 16 page, A6 sized booklet integrating client supplied photography with line illustrations from Cass and Narelle McAllum (Characters by Cass see article in the ‘inspiration’ page of this site). Plus Shelf Wobbler for retail outlets stocking Minx Shoes.
High Tea in Heels
Quintessentially Minx, this cute little look book provides an opportunity to showcase the new season range, whilst also reinforcing the unique personality of the brand.
Deliverables // 16 page, A6 sized booklet integrating client supplied photography with line illustrations from Cass (see article in the ‘inspiration’ page of this site).
Download full catalogue (2MB PDF file)
Art Direction // the main challenge of this brief was to work with photography taken by the client themselves, of sample footwear, shot for a different project. Samples were then unavailable, so working with what we had was the only option. Minx were also very keen to introduce illustrated characters into marketing material, but needed to ensure the illustration style was the right fit for the brand. Luckily we found Cass.
Production Specifics // Cass and Motus worked together to develop the tea party theme and map out how illustrations would work with products and pagination. Although these characters were adapted from Cass’s original Harajuku figures which integrated textures and line art – line drawings only were provided for the Minx project, so that we could select textures and colours to fit with products once placed into pages.
For more illustrations by Cass visit her portfolio site www.flickr.com/photos/bycass/
