Design Style: new look, lookbook for the Professional Drape Group

We are really excited to share our latest project. Working closely with Gill Taylor, Marketer, we’ve transformed a static industry brochure into an exciting magazine style lookbook!

Download full catalogue (7MB PDF file)

Eight separate retailers, each a member of the Professional Drape Group, received a customised Design Style brochure. We were able to achieve a personalised look for each retailer by cleverly changing out their logo and contact details on the cover and inside cover, without looking obviously overprinted.

The starting point for this brief was to assess how people shop. When looking for new window furnishings consumers will have a particular look in mind. Consequently we ensured that the brochure was laid out as a collection of key looks, rather than a collection of key brands (as it had been in past editions). The bonus of this new format is that a far wider range of supplier images can be shown in varying contexts.

Deliverables // 28 page lookbook style brochure showcasing the full range of fabrics available at the selected retailers, a series of look/seasonal based magazine ads. Project included art direction, graphic design and copy writing (alongside Gill Taylor).

Printing by Broderick Print: www.broderickprint.co.nz

Redecorate & Win: multi retailer promotion

Following on from the success of the brochure launch, The Professional Drape Group organised a ‘Redecorate & Win’ competition. We came up with a simple but  an attention grabbing competition creative, which was then applied to various point of sale elements, including counter cards, entry forms, window banners and A0 posters.