ROB HART

Rob Hart, a staple on the Auckland fashion photography scene, is highly recommended by Motus. We love Rob’s ability to easily work between product stills and talent shoots, often bringing a quirky edge to his work. Rob has recently updated his website, to see some of his latest and greatest work visit: www.roberthartphotography.co.nz

Or contact Rob direct: hartart@paradise.net.nz

Image by Rob Hart

Image by Rob Hart

Image by Rob Hart

Image by Rob Hart

Check out these crazy cool shots from the Vouge Pelle ‘Colour Instinct’ calendar, which showcases the Spring Summer 2010 range. To quote;

“Vogue Pelle uses suggestive images, as if they were artworks taken from haute couture, to tell of the latest offerings for Sring/Summer 2010. The luxury of imagination.”

Credits from Vogue Pelle calendar:
Photos Stefan Giftthaler – Styling Silvia Pozzi – Make-up David A Jones  - Hair Simone Prusso (www.greenappleitalia.com)

Shoe Shopping! What better way could you choose to celebrate Mother’s Day? Heavenly Soles helps to drop a hint on what to get the girl who has everything.

Deliverables // A0 posters, advert in Viva’s Mother’s Day special.

See below for Parnell shop launch.

Heaven on Earth… Parnell to be exact

After the success of the Matakana Heavenly Soles shop, Kerry Gladman decided to venture into Auckland.

Deliverables // Package Deal ready set shop kit: Re-work and update of existing logo, develop style guide for marketing communications, permanent vinyl window graphics,
2 x sandwich boards, hanging street sign, business cards, gift certificate booklets, shop launch DL promotional flyer. Package Deal sale on now! generic sale style guide applied to counter cards, A2 posters, ad template and DL flyer.

Project outline // The Heavenly Soles logo was in use prior to taking on the Shop Launch project, however many customers referred to the Matakana shop as Heavenly, entirely missing the scrolled word ‘Soles’. The logo was reworked, endeavoring to retain the softness of the fabric style type, but make it more legible. The scroll was then developed into a frame device for the window graphics and sandwich board. Metallic gold on the business card and gift vouchers helped reinforce the sense of opulence evident in the in-store environment.

Heavenly Soles Signs and Business Cards

Heavenly Soles Shop Interior

Signage by our preferred supplier, Speedy Signs Newmarket, contact:
mark.newmarket@speedysigns.co.nz

The new Atlantis Linea Quattro™ range continues to be well received in Australia, whilst the inaugural Tiled Shower Book hit retailers shelves throughout April. Chesters, Micro Bathrooms, Zip Plumbing Plus and Inovo are amongst those retailers stocking Atlantis systems.

Each brochure publication has been standardized to a square format, whist the pared down logo format helps to modernize the Atlantis look whilst retaining the essence and history of this well established brand. Subtle metallic inks with matt seal and blind embossed patterns help convey the premium nature of the Atlantis range.

A wide format fold out cover reveals a beautiful in-situ shot of a Linea Quattro™ shower, with Nakedframeless™ screens and Easyniche™ shelf.

The technical elements of the shower system are still very much a part of the brochure design, although the complete tiled shower looks lead each range section.

Deliverables // 44 Page Tiled Shower Book, showcasing the full Atlantis range, 16 Page Linea Quattro™ brochure for New Zealand and Australian launch, easyniche™ logo.

For more information visit www.atlantis.net.nz

Putting the fun back in Fashion

Working with Tamzyn Elliott is bound to be fun. With a seemingly endless supply of ideas and inspiration, Tamzyn brings a fresh approach to each brief and pushes boundaries to continuously create something new.

Tamzyn styled up a storm for the Motus VM launch photo shoot.  Taking a cue from the window concept themes; retro 50’s, Op Art  and Harajuku eclectic Tamzyn crafted three completely flamboyant looks for each genre, illustrating that great styling alone can create maximum drama for window displays.

Check out more of her amazing work at www.tamzynelliott.com

The next update of the ‘little Minx lookbook’ is complete, ready for the goody bag gift with purchase promotional launch of the winter range in 2010.

Following on from the successful ‘High Tea in Heels’ summer campaign (see below) the theme for winter is ‘Over the Top’, and showcases a carnival of colour. The Minx Girls are still featured, but footwear is very much the hero of this edition.

Deliverables // 16 page, A6 sized booklet integrating client supplied photography with line illustrations from Cass and Narelle McAllum (Characters by Cass see article in the ‘inspiration’ page of this site). Plus Shelf Wobbler for retail outlets stocking Minx Shoes.

See current summer campaign below:

High Tea in Heels

Quintessentially Minx, this cute little look book provides an opportunity to showcase the new season range, whilst also reinforcing the unique personality of the brand.

Deliverables // 16 page, A6 sized booklet integrating client supplied photography with line illustrations from Cass (see article in the ‘inspiration’ page of this site).

Download full catalogue (2MB PDF file)

Double page spreads from catalogue

Art Direction // the main challenge of this brief was to work with photography taken by the client themselves, of sample footwear, shot for a different project. Samples were then unavailable, so working with what we had was the only option. Minx were also very keen to introduce illustrated characters into marketing material, but needed to ensure the illustration style was the right fit for the brand, luckily we found Cass.

Production Timeline // One week to source illustrator, select images and develop product stories, set pagination, provide two concept spreads with illustrations and photography for conceptual and visual direction sign off.

One week remained for final production, during which Client was overseas and needed final files a day after their return, ie get it right first time!

Production Specifics // Cass and Motus worked together to develop the tea party theme and map out how illustrations would work with products and pagination. Although these characters were adapted from Cass’s original Harajuku figures which integrated textures and line art – line drawings only were provided for the Minx project, so that we could select textures and colours to fit with products once placed into pages.

For more illustrations by Cass visit her portfolio site www.flickr.com/photos/bycass/

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Illustration by Cass

“I LOVE THE STYLE OF GRAFFITI AND STREET ART… SIMPLICITY FUSED WITH THE EXPLOSION OF BRIGHT COLOURS!!”

Cass’s illustrations for the recent Minx ‘High Tea in Heels’ summer look book, epitomized the feminine, cute & individual essence of the Minx brand (see Minx in Client Case Studies).

Cass’s characters bring a fresh, quirky dimension to fashion illustration, fusing retro styling with new media for a uniquely interpretive twist.

Working with lots of detailing, textures, colours and patterns, Cass is inspired by vintage designs… Specifically burlesque, old Shanghai style, Art Deco, Art Nouveau posters, old Japanese woodcuts, fans, Islamic tiles, henna designs. Russian dolls, Harajuku culture, circus culture, fairy tales to name just a few.

Check out her latest work www.flickr.com/photos/bycass/

Sugarstop by Cass